Nov 23, 2009

De-Google and BING!

MICROSOFT and News Corporation are in talks about a plan that would see News being paid to "de-index" its news websites from Google.   A person familiar with the situation said the impetus for the discussions came from News, a Financial Times report said. Microsoft had also approached other online publishers about removing their sites from Google's search engine.

The interest by Microsoft puts pressure on Google to start paying for content, the FT said on its website.  It quoted a website publisher as saying the plan “puts enormous value on content if search engines are prepared to pay us to index with them”.  News Corporation, chaired by Rupert Murdoch, owns Dow Jones & Co.

The Wall Street Journal, also referring to people familiar with the matter, reported that the discussions News has had with Microsoft could result in News removing its newspaper content from Google’s search engine, while making it available on Microsoft's online properties.

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